SEO Writing.
SEO writing is search engine optimised content. It’s a specialised form of content writing focusing on helping your website rank higher in search engine results pages (SERPs). Business owners prioritise this form of writing to increase site visibility and direct non-paid traffic to their websites. The more organic traffic your site gets, the less you have to pay for!
We know how vital SEO writing can be for a business’s online presence, which is why we offer such a valuable service. Whether you’re looking for short-form or long-form content, Write Southland delivers.
Contact us today to learn more about our SEO writing offerings and to see how SEO writing could benefit your company.
Our SEO Blog Services.
What's involved in SEO Writing?
To master SEO Writing, first you must know what's involved...
There’s more to SEO writing than meets the eye. That’s why we provide this sought-after writing service in NZ and further afield.
SEO writing is about more than slapping some words on a website and hoping people will read it. It’s about making sure your content lures them to your website in the first place. SEO writing consists of some of the following elements.
Keyword Research
What are your customers searching for? You won’t know unless you look. As part of our SEO writing service, we research industry-specific keywords your customers are typing into search engines like Google.
Once we know these keywords, we can strategically integrate them into any content we produce for your website.
On-Page Optimisation
On-page optimisation is about taking the keywords we’ve sourced for your content and using them in the various on-page elements of your website: title tags, headings, and meta descriptions.
While helpful for customers to see what you’re writing about, on-page optimisation is really for the bots! It helps them understand the context and focus of the content.
High-Quality Written Content
We’ve researched your keywords and spent time on on-page optimisation. Now, it’s time to produce that all-important SEO content! We spend time writing engaging and informative content for your customers. Our aim is to address your target audience’s wants, needs, and interests.
Readability
No one likes reading blocks of text. You’ve probably lost interest halfway through this page. We get it. That’s why readability is a huge part of our SEO writing services in NZ. Bullet points, paragraphs, and subheadings are our best friends.
Linking
You might trust what we say, but does that mean it’s true? If we’re spitting facts, we back them up with evidence and link those facts to cold, hard evidence. We also link to other pages on your website where relevant. Internal and external linking (to authoritative sources) is helpful for the user experience and search engines.
Consistency in SEO Writing
By consistency, we mean consistency in your posting. We don’t provide a one-off service. We offer an ongoing service that helps your website remain fresh and relevant. The more content you post over an extended period, the easier it can be for search engines to view you as an authority in your industry.
Get a Quote.
Now we're getting into the nitty-gritty of it! Are you ready to transform your business website with SEO Writing? Contact us today. When we learn about your needs, we can provide a sharp price for a one-off or ongoing service.