Website Content.
Websites are one of those fickle things. We all need one to show off our products and services online, but we don’t know what to say or how to say it.
That’s where Write Southland comes in. Carry on with your everyday operations while Write Southland gets to work writing your stuff.
Whether you’ve got new products you want to show off, new staff members you want to highlight, or a services page in desperate need of an overhaul, we’ve got you covered. We’re proud to be a trusted Southland content creation business operating throughout New Zealand and internationally.
What is website content?
...and why do you need it?
Website content is the textual, visual, and interactive elements that make up the information on your website. In essence, website content is the main source of information and engagement for visitors to your website.
Can’t you just tell people to buy your stuff and slap on a few pictures? Sure you can! But then you wouldn’t be doing these things:
Providing important information
Customers want to know about your products, services, and brand. More importantly, they want to know how it helps solve their problems.
Engaging your audience
Website content keeps visitors on your website for longer. To get into the boring stuff, it also decreases bounce rates and often improves your conversion rate. Simple curious web browsers can become paying customers!
Optimising your website for search engines
Relevant, high-quality content is important for improving your visibility in search engines. If your content is well-researched, thorough, and helpful, search engines like Google reward you with a better ranking!
Establishing authority
You want customers to trust you. You also want them to see you as a business that knows what it’s doing. Content helps with that. The more detailed information you provide, the more likely people might be to return to your site.
Building your brand
The content you (or we) create can reinforce your brand’s identity.
Generating leads
You might not realise it just yet, but the web content you create for your website can attract potential customers and even help with contact information gathering.
Social sharing
Your website content doesn’t have to stay on your website. The more relevant and helpful your information is, the more ‘shareable’ it is for social media. You can then reach more people and drive traffic back to your site!
Providing information
You might be strategic in what you share to encourage your customers to buy your products and services, but you’re also becoming a source of helpful information. If people want to know more about subjects within your industry, they’ll visit your site!